We call our approach Visual Design Thinking, and make use of its systems and toolsets throughout our undertakings to realize and extend brand and identity as well as audience, and to enhance visibility and attachable appearances.
Visualization provides clarity in understanding issues as well as shared goals and ideas. Design Thinking gives structure to the exploration of the problem-space and the development of potential solutions. We use design thinking to provide the structure and method for the solution while the visual systems are the tools to make the method and delivery coherent and effective.
Design thinking is a methodology for problem solving. Think of it as a constellation of iterative steps and best practices rather than a specific process. Most of these approaches share the same basic activities:
- frame the opportunities, needs, or problems
- conduct user-centered research to understand the human context
- ideate by drawing on multi-disciplinary teams and influences
- prototype rapidly (agile) to test with users and gather data
- incorporate what you’ve learned, launch, observe, and repeat
By visual thinking tools we aren't just referring to the software and systems used to render and deliver the results, though of course this is part of the process. Rather we craft the narrative by symbolic use of objects, people, and/or spaces to physically represent information, and conversely to utilize those information models to represent another level of symbolic abstraction.
For those who are willing to really jump in, visual thinking can even help increase the speed and testing of prototypes or even support frameworks for decision-making.
These essential ingredients inform all of our systems, processes and output.