Visualization is essential to defining and reframing issues because it provides clarity in understanding shared goals and ideas. Design Thinking helps bring much needed structure to the exploration of problems and the development of potential solutions. We use design thinking to provide the structure and method for the solution while the visual systems are the tools to make the method and delivery coherent and effective.
design thinking is a method for problem solving. Think of it as a constellation of iterative steps and best practices rather than a specific process. Most of these approaches share the same basic activities:
• frame the opportunity, need, or problem
• conduct user-centered research to understand the human context
• ideate with multi-disciplinary teams
• prototype rapidly and test with users
• incorporate what you’ve learned, launch, observe, and repeat
Visual thinking is a set of tools for making intangible or complex ideas visible
Our visual thinking tools include not just simple visualization but the use of objects, people, and/or spaces to physically represent information, and conversely to utilize those information models to represent another level of symbolic abstraction. For those who are willing to really jump in, visual thinking can even help increase the speed and testing of prototypes or even support frameworks for decision-making.
These essential ingredients inform all of our systems, processes and output.